About 300 years ago (1705), Moriyoshi Rokuzaemon HATA, who led the district of Tanba-Sasayama in what is now Kyoto Prefecture, established a business called "SASAYA." Rokubei Moritsune HATA, representing the third generation of the Hata family involved in the production of incense, began integrating methods for making incense that he had learned during his work at the Imperial Palace in Kyoto. He applied the secret traditions of the court to blend incense that had previously been enjoyed exclusively by kings. Nearly three hundred years later, the Hata family continues the legacy of their innovative ancestors, offering a variety of unique, hand-blended incense. Today, Shoyeido is considered the highest quality and most natural incense in the world.
Today, there are several "Shoyeido shops" in Kyoto, Osaka, Tokyo, in the Ginza and Aoyama districts, as well as in Sapporo. The main stores, including Shoyeido's headquarters in Kyoto, offer the opportunity to experience incense ceremonies and other cultural activities throughout the year. Furthermore, Shoyeido is the main sponsor of an "Incense Competition" in Japan, where participants submit essays to express their experiences with various fragrances. Shoyeido not only produces high-quality incense but also advocates for the preservation of valuable traditions in the modern world.
